Lynda.com Flash CS4 Professional Building Search Engine Friendly Sites

Author: Todd Perkins | Duration (hr:min): 01:25 | Language: English | 1DVD | Released on: 4/10/2009 | Exercise files: Yes | Size ( Compressed ): 466MB | Size ( After Extraction ): 485MB

Description
A Flash-heavy web site can really get viewers' attention, but if the right people can't find the site, it won't make any difference. In Flash CS4 Professional: Building Search Engine Friendly Sites, Todd Perkins dispels the belief that Flash content hampers SEO. He shows how to use HTML, JavaScript, and PHP to optimize applications and incorporate text that is easy for search engines to find and accurately represents a site's Flash content. Exercise files accompany the course.
Topics include:

* Understanding search engines and SEO
* Adding deep links and bookmarking to Flash applications
* Optimizing HTML code in a web site
* Including searchable alternate content for browsers without the Flash Player
* Using SWFObject to help Flash SEO
* Setting up a testing server for Mac and Windows
* Monitoring SEO results



Table Of Contents
Introduction
Welcome
Using the exercise files
Overview
Prerequisites

1. Introduction to SEO
Understanding search engines
Understanding search engine optimization
Distinguishing between black hat and white hat SEO
Knowing Flash's place in SEO
Understanding SEO resources

2. Using HTML to Optimize a Site
Understanding HTML's place in SEO
Adding page titles
Adding descriptions
Working with headings
Understanding links
Emphasizing words

3. Helping Flash SEO with SWFObject
Understanding SWFObject
Downloading SWFObject
Using SWFObject
Adding alternate content

4. Helping Flash with XML and PHP
Understanding the effectiveness of dynamic data
Setting up a testing server (Mac)
Setting up a testing server (Windows)
Using XML in Flash
Using PHP to output XML as HTML

5. Using SWFAddress with Flash
Understanding SWFAddress
Downloading SWFAddress
Using SWFAddress in Flash
Using SWFAddress in HTML

6. Working with Progressive Enhancement
Understanding progressive enhancement
Using XML and PHP to create an HTML version of your site
Using JavaScript to add functionality

7. Getting Results
Knowing what results to expect
Knowing when to expect results

Conclusion
Goodbye


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